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Dublin: 4 °C Saturday 23 November, 2024

Arnotts is marketing a hoover as a Christmas gift 'for her'

At least it’s a fancy hoover?

CHRISTMAS SHOPPING season is here, and you may be wondering what to get for the women in your life. Arnotts in Dublin has a suggestion:

Yep, that’s a €499.99 Dyson cordless hoover, marketed as ‘The Gift For Her’.

The decision to market a hoover as a gift for the ladies is receiving a lot of backlash online from women who most certainly do not want to see one under the tree on Christmas Day. Fiona O’Malley writes:

‘The Gift… for her!’ 2015 marketing by Arnotts, bringing us back to the ’50s.

UPDATE: Arnotts has since rectified the situation by placing a ‘The Gift For Him’ tag on the blue Dyson hoover. FANCY HOOVERS FOR ALL!

IMG_8257 Arnott's Arnott's

Christmas jumpers are over – here’s why>

The New York Times visited Skellig Michael… and went completely overboard>

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