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The new campaign has been developed following extensive customer research and depicts the journey that consumers undertake when buying a new home.
We presume this is code for “We’re sorry about those two. PLEASE stop hating us”. They also offered up this clue as to where Rachel and Steve may be heading:
Brandon Laufenberg / Bank of Ireland
Brandon Laufenberg / Bank of Ireland / Bank of Ireland
There is ONE sad thing about this though, and it’s that we won’t see this guy on our screens any more.
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YouTube
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if yer man from the Bank ad doesnt like living beside Rachel and Steve there's room in my gaff for him!
— Dr Caroline O'Sullivan (@CarolineAnnO) July 15, 2015
Monday 23 December, 2024
Monday 23 December, 2024
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Bank of Ireland is finally doing away with those Rachel and Steve ads
PEOPLE OF IRELAND, we have some good news. Some very good news, in fact.
Today, Bank of Ireland launched a new mortgage ad campaign and said goodbye to Rachel and Steve. Steve and Rachel. Rachel and Steve.
Rachel and Steve, who drove people round the bend. Steve and Rachel, who made viewers want to throw their tellies out the window.
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In a statement about the move, the bank said:
We presume this is code for “We’re sorry about those two. PLEASE stop hating us”. They also offered up this clue as to where Rachel and Steve may be heading:
There is ONE sad thing about this though, and it’s that we won’t see this guy on our screens any more.
Whoops!
We couldn't find this Tweet
You can’t always get what you want. Now if Vodafone could sort out the Pig Thief and his teenage girlfriend, we’d feel better…
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annoying ad Bank of Ireland rachel and steve win of the day win/fail