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Bic is in loads of trouble over this sexist Facebook post
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ANOTHER DAY, ANOTHER social media fail.
Two days ago, South Africa celebrated National Women’s Day.
And as is to be expected, a number of brands hopped on the bandwagon, including Bic.
Bic South Africa commemorated the by sharing the following photograph:
Bic South Africa / Facebook Bic South Africa / Facebook / Facebook
Bic / South Africa Bic / South Africa / South Africa
The photo didn’t go down well with people.
Why?
Because of its assertions that…
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In response to the furore, Bic South Africa apologised and explained that they had lifted the quote from a blog.
The quote they are referring to was posted on an Australian graphic design agency’s blog back in 2012.
This is not the first time Bic has come under fire for its (faintly sexist) marketing.
Back in 2012, it was almost universally mocked when it launched a line of pens for women called Bic For Her.
God help us all.
This guy got free pizza until 2016 by expertly playing off O2 and Three on Twitter >
The Times just landed newspaper correction of the week with a howler about the Pope >
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bic pens screens Sexism think like a man