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The 'Liberty Insurance Man', and how he became Ireland's new best friend
WHEN LIBERTY INSURANCE entered the Irish market back in 2012, they launched an ad campaign to announce their arrival.
The entire campaign was fronted by a confident American man who eventually became known to the Irish people as “Liberty Insurance Man”.
RothcoBlog / YouTube RothcoBlog / YouTube / YouTube
Between television ads, outdoor billboards and Late Late Show sting, Liberty Insurance Man quickly became a constant presence in our lives.
We were bowled over by his self-assuredness.
His handsomeness.
And just his overall Americanness.
But who is the Liberty Insurance Man, really?
Meet Bobby Sylvia.
Liberty Insurance | Ireland Liberty Insurance | Ireland
Massachusetts-based Sylvia spent over a year as one of the most recognisable faces in Ireland, but how did he land the role in the first place?
An engineer by trade, Sylvia tells DailyEdge.ie that he always maintained a sideline interest in the performing arts.
Indeed, he has previously worked with the likes of Coca-Cola, Six Flags, CVS and more on modeling campaigns.
When they decided to enter the Irish market, Liberty Insurance held a casting call in Boston, which Sylvia attended. “I went to the audition like I go to any other audition, hoping to be cast,” he tells us.
Bobby Sylvia Bobby Sylvia
Of course, Sylvia wound up landing the part, something which he took immense pride in.
The actor had never been to Ireland prior to the campaign being shot, but says he “fell in love” with it while he was here.
Sylvia was back in the United States when the campaign commenced airing, which meant that he was fairly removed from all the hoopla.
As he explains, he witnessed the whole thing unfold from a slightly peculiar vantage point: Twitter.
Did he regret not being around to see it for himself? Kind of, but not really.
Liberty Insurance Liberty Insurance
Looking back, Sylvia describes the whole thing as a “surreal experience” and one that has undoubtedly helped his acting career.
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