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This is the first ad EVER to show an actual sanitary towel being used, and people are loving it

One small step for man…

bodyform Source: Bodyform/YouTube

IT’S HARD TO believe that, in 2016, it’s rare to see an actual sanitary towel on telly.

Despite the fact that 50% of the population will use a pad at some point or another, most ads shy away from showing them, and we are instead treated to that Ominous Blue Liquid That Exists Only In Ads™ and loads of twaddle about absorbency.

Always-maxi-pad-blue-liquid-ads Source: gabworthy

Step up, Bodyform.

Earlier this year, the company won kudos for daring to show actual blood in an ad and now they’re back with an ad that shows a girl sticking a pad on her knickers. Revolutionary!

Source: BodyformChannel/YouTube

insta Source: Bodyform/YouTube

Bodyform Marketing Director Nicola Coronado has said that the brand wanted to highlight “what else was currently missing from feminine care advertising — and that was showing physical product in a real-life situation”.

Bodyform claims the product demonstration is a first in advertising.

And people are loving it.

Next step: eradicating white pants from tampon/pad ads once and for all.

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About the author:

Amy O'Connor

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