EARLIER THIS YEAR, Burger King in the US started selling their own brand of hot dogs – and the reviews have ranged from the excellent to the not great.

Of course, Americans take their hot dogs pretty seriously.

So, earlier today a New Yorker shared his experience with the BK dog on Reddit – first the promotional shot

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And followed it up with what he says he received

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Oh. No.

His post, titled “So I decided to try one of Burger King’s new hot dogs…” has blown up on Reddit and Imgur today – just for the sheer comic difference between the two images.

The dog has become a metaphor for life, according to one commenter:

Top picture: how I pictured my life going.

Bottom picture: what my life actually looks like.

The guy also ordered another hot dog at the same time, and this one looked GRAND

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We’ll just put that first one down as a once off hot dog prep disaster – to the delight of the internet.

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