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CHANNEL 4 WISH everyone good luck out in Sochi. More specifically, they say “good luck gays, on gay mountain”.
The station have created a short but flamboyant spot to mark the start of the Winter Olympics, creating a ‘bearlesque’ performance as a big up yours to Russia’s anti-gay laws.
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The ad will broadcast across all Channel 4 channels tomorrow, with the station also set to rebrand their logo with rainbow colours for the day.
Monday 23 December, 2024
Monday 23 December, 2024
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Channel 4 welcomes the Winter Olympics with gay mountain 'bearlesque'
CHANNEL 4 WISH everyone good luck out in Sochi. More specifically, they say “good luck gays, on gay mountain”.
The station have created a short but flamboyant spot to mark the start of the Winter Olympics, creating a ‘bearlesque’ performance as a big up yours to Russia’s anti-gay laws.
The ad will broadcast across all Channel 4 channels tomorrow, with the station also set to rebrand their logo with rainbow colours for the day.
Gold for you, Channel 4.
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bearlesque Channel 4 gay mountain Olympics Sochi Sochi 2014 Winter Olympics