THEY CALL THEM “Crodoughs”.

They’re essentially a Creme Egg/donut/croissant hybrid that a London bakery has come up with for Easter – and they’re flying off the shelves.

They’re now a viral sensation, too

Rinkoff Bakery in London told Time Magazine about how the creation has gone viral this week:

We did them last year because Easter is such a popular season for us, and I wanted to do something that wasn’t a hot cross bun — something really visual and gimmicky. I wanted it to look like a creme egg had splattered, so customers are cutting the creme egg in half so that [the inside] spills out all over it.

So it’s basically a cronut with the insides of a Creme Egg everywhere

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In all its gooey glory

The bakery told Metro that locals have gone mad for them:

People love them and buy two or three at a time sometimes

This is next level Creme Egg creativity

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*applause*

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