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Defending the ad, a spokesperson for Today FM told us:
It’s not meant to be taken so seriously. The ‘Double D’ is obviously a play on a bra cup size and the ‘double d’ that is Dermot & Dave.
I think when people tune into Dermot & Dave today, they’ll appreciate that the lads don’t take themselves too seriously either.
Despite the criticism, the ad seems to have done little to temper people’s excitement for the return of Dermot & Dave, who left 98FM to take over Today FM’s lunchtime slot.
The boys are back!! Super excited!! @DermotTodayFM & @DaveTodayFM @todayfmofficial
Saturday 16 November, 2024
Saturday 16 November, 2024
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This print ad for Today FM's Dermot & Dave is picking up a lot of flak
A PRINT AD for Today FM’s new lunchtime show Dermot & Dave featuring the faces of the two presenters superimposed on a bra has come in for criticism.
The ad, with the hashtag #DoubleD, has been described by many on social media as “crass” and “outdated”.
Defending the ad, a spokesperson for Today FM told us:
Despite the criticism, the ad seems to have done little to temper people’s excitement for the return of Dermot & Dave, who left 98FM to take over Today FM’s lunchtime slot.
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Originally published 14:00.
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dermot and dave double d Today FM