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This print ad for Today FM's Dermot & Dave is picking up a lot of flak

The station stated that the ad shouldn’t be “taken so seriously”.

Sep 1st 2014, 10:00 PM 56,406 Views 105 Comments

A PRINT AD for Today FM’s new lunchtime show Dermot & Dave featuring the faces of the two presenters superimposed on a bra has come in for criticism.

The ad, with the hashtag #DoubleD, has been described by many on social media as “crass” and “outdated”.

deeshocks Source: Deirdre O'Shaughnessy/Twitter

dermotdave1 Source: Mark Lewis/Twitter

dermotdave Source: Anna Nolan/Twitter

joancooke Source: Joan Cooke/Twitter

bernice harrison Source: Bernice Harrison/Twitter

jillianvanturnhout Source: Jillian van Turnhout/Twitter

bennyhill Source: Veronica Walsh/Twitter

maireflynn Source: Maire Flynn/Twitter

Defending the ad, a spokesperson for Today FM told us:

It’s not meant to be taken so seriously. The ‘Double D’ is obviously a play on a bra cup size and the ‘double d’ that is Dermot & Dave.
I think when people tune into Dermot & Dave today, they’ll appreciate that the lads don’t take themselves too seriously either.

Despite the criticism, the ad seems to have done little to temper people’s excitement for the return of Dermot & Dave, who left 98FM to take over Today FM’s lunchtime slot.

The boys are back!! Super excited!! @DermotTodayFM & @DaveTodayFM @todayfmofficial
— Dáirne Black (@Dairne_Black) September 1, 2014

Source: Dáirne Black/Twitter

Here we go! Time for the country to enjoy @DermotTodayFM & @DaveTodayFM on @todayfmofficial! :-)
— Stephen O'Brien (@bg_evl) September 1, 2014

Source: Stephen O'Brien/Twitter

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Originally published 14:00.

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This print ad for Today FM's Dermot & Dave is picking up a lot of flak