WHEN IT COMES to taxi journeys in Dublin, more often than not it’s the passengers in the back that are belting out the tunes (on a Saturday night, at least).

But this Dublin taxi driver breaks all the rules.

Yesterday, when he heard Jen Walsh worked in advertising – and more specifically on a project for Tesco Ireland – he couldn’t help himself come up with a little jingle:

If you can’t see the video click here.

To the tune of Tom Jones’s Sex Bomb, he went for it

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Wonderful lyrics, too:

Tescos, Tescos, we can beat the prices and we’ll drive them down below. Tescos, Tescos…

Kudos for the very Irish use of “Tescos” as well.

As Lovin’ Dublin discovered, he claimed he could make a song about anything – and wanted to prove himself. So he showed some impressive lyrical dexterity.

There’s a job in the jingle industry for him yet, surely.

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