Friday 22 November, 2024

This might be the most honest beer bottle blurb ever

No mention of smooth finishes here.

IF YOU DRINK craft beer, you’re probably well used to reading flowery blurbs on the side of the bottle about how the beer came to be.

Blurbs peppered with words like “aroma”, “smooth finish” and “eco-brewery”.

Flying Dog Brewery? They don’t mince their words.

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Full disclosure: this beer came to fruition because we saw a gap in our portfolio and we wanted to increase our market share.

At least they’re honest, right?

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Author

Amy O'Connor

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This might be the most honest beer bottle blurb ever

The 22 stupidest things that happened on the internet in 2015 >

The 13 top Irish dads of 2015 >