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This 'hairy chest' swimsuit is a guaranteed way to horrify everyone on the beach

If ‘mildly upsetting’ is the look you’re going for this summer.

THIS IS GIVING the phrase ‘in there like swimwear’ a whole new meaning.

Californian brand Beloved Shirts makes clothing emblazoned with all sorts of mad things, like pizzas and sloths and puking unicorns.

Recently though, they’ve branched out into even more unsettling images:

Yes, that’s a women’s swimsuit with a man’s hairy chest (and crotch) printed on it, and it’s brain melting. Even the brand itself is saying “WTF have we done”.

It’s even creepier in motion.

swimsuit Instagram / belovedshirts Instagram / belovedshirts / belovedshirts

And from the back.

beloved Instagram / belovedshirts Instagram / belovedshirts / belovedshirts

The thing (for lack of a better word) has been grabbing attention after popping up as a Sponsored post on Instagram, where it has horrified hundreds of people:

The suit costs $59.95 – but somewhat unsurprisingly, it’s currently on sale.

Is anyone actually brave enough to wear this out? We’ll have to wait and see. Or not. Please, let us never see.

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