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Heidi Klum is launching a fashion line for Lidl, and it's coming to Ireland
DPA / PA Images DPA / PA Images / PA Images
LIDL AND CELEBRITIES aren’t two things you would immediately associate. Unless, of course, you’re aware of some of their previous collaborations with A-list names like Paris Hilton and Britney Spears.
Both Paris and Britney released hair care lines with the company, but this time Lidl are working on a clothing line with German-American supermodel Heidi Klum.
SIPA USA / PA Images SIPA USA / PA Images / PA Images
It’s the company’s first ever fashion collaboration, which aims to mirror Klum’s high end style at a more accessible price.
Van Tine Dennis / ABACA Van Tine Dennis / ABACA / ABACA
The collection will be launched across Lidl’s 150 stores in Ireland later this year. It’ll soon be followed by launches in the rest of Europe and the USA. Klum commented that
This seems to fit in well with the company’s recent efforts to attract new customers, like stocking their cheap versions of luxury products like lobster.
Faye Sadou / Admedia Faye Sadou / Admedia / Admedia
Until it’s release, we will remain eagerly curious as to what the clothes will be like. In the meantime, as always, Lidl will continue to intermittently stock their other “while stocks last” fashion ranges throughout the rest of the year.
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