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Here's how Drake’s Hotline Bling took over the internet

The story of one video’s journey to become the gas meme of 2015.

Oct 22nd 2015, 10:33 AM 4,079 Views 0 Comments

ON TUESDAY, DRAKE’S new video dropped and his unique dancing instantly became a hilarious meme.

But in the space of two short days Hotline Bling has taken on a whole new life of its own – it’s unstoppable.

This Vine was watched 10 million times in one day

https://vine.co/v/e93TjWmDZvU

Because it’s one of the best Vines ever created.

The lyrics were wonderfully applied elsewhere too

“I know when that hotline bling”

bertieahern Source: via Colin Perkins/Fiona Hyde

“That can only mean one thing”

Once the internet had moved on from Drake’s dance moves, suddenly his facial expressions were absolutely fair game.

Real life Drake

In real situations

A Drake for all seasons

But the true success story of the Hotline Bling meme – the key to its popularity – has to be Drake being edited into all sorts of situations.

With lightsabers, doing his thing

https://vine.co/v/eVKeHiPAAOj

In space, convincing the Star Trek lads of the hotness of the hotline bling

https://vine.co/v/e9Vz3zT0Kw9

Carlton was the best comparison

https://vine.co/v/eVBQAvt2DJZ

But we saw the the pizza hotline in action too

https://vine.co/v/eV7MrBpzMLz

Any Spanish-themed music worked well. The #DrakeAlwaysOnBeat hashtag took care of that

The geniuses of the internet have taken this one and ran with it

https://vine.co/v/e9VlLri3a2h

And created the finest and funniest meme of 2015

https://vine.co/v/e9YQE9lI36K

Congratulations. We’ve all been a part of something special.

More Drake released a new video and his dancing instantly became a meme>

More Drake just Instagrammed this Irish illustrator’s sketch to his 14 million followers>

About the author:

About the author
David Elkin
@ddelkin
david@dailyedge.ie

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