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IKEA SINGAPORE HAVE released the new advert for their 2015 catalogue. It’s something revolutionary.
It’s called a bookbook™. Not an ebook, or a digital book. A bookbook™.
According to the ad: “There are no cables, it comes fully charged, and the battery life is eternal.”
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The ad rather clearly borrows Apple’s graphic style, and even takes a friendly dig at some of the technologies that the iPhone and iPad helped make mainstream. With the bookbook™,
the navigation is based on tactile touch technology that you can actually feel!
Introducing the bookbook™, Ikea’s “Chief Design Guru” says: “Every once in a while something comes along that changes the way we live. A device so simple and intuitive, using it feels almost familiar.”
This is a friendly burn on Steve Jobs, who famously declared in his speech launching the first iPhone in 2007: “Every once in a while a revolutionary product comes along that changes everything.”
Sunday 22 December, 2024
Sunday 22 December, 2024
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Ikea's new advert is totally taking the p*** out of Apple-mania
IKEA SINGAPORE HAVE released the new advert for their 2015 catalogue. It’s something revolutionary.
It’s called a bookbook™. Not an ebook, or a digital book. A bookbook™.
According to the ad: “There are no cables, it comes fully charged, and the battery life is eternal.”
The ad rather clearly borrows Apple’s graphic style, and even takes a friendly dig at some of the technologies that the iPhone and iPad helped make mainstream. With the bookbook™,
Introducing the bookbook™, Ikea’s “Chief Design Guru” says: “Every once in a while something comes along that changes the way we live. A device so simple and intuitive, using it feels almost familiar.”
This is a friendly burn on Steve Jobs, who famously declared in his speech launching the first iPhone in 2007: “Every once in a while a revolutionary product comes along that changes everything.”
Ouch.
via Yahoo
More: You’ve been pronouncing ‘Ikea’ wrong your whole life>
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