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This ad captures every Irish man's struggle with the language of love

Shall he compare thee to Shamrock Rovers?

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EXPRESSING LOVE AND devotion isn’t always easy, and it’s even more difficult when you’re under added pressure come Valentine’s Day.

That’s what Lidl seems to know all too well.

They’ve come up with a rather comical campaign that captures every Irish man’s struggle to compose a message to put in that all important card.

Should he say that you’re a ride? We’ll let you decide.

LidlIreland

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