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This lingerie brand has done away with the term 'plus-size'
AN ITALIAN BASED lingerie brand has taken a stance against the term ‘plus-size’ by changing the name of their latest collection to ‘Extended’ instead.
Cosabella announced the change this week on its website, and it’s being seen as part of a wider movement trying to stop brands from using ‘plus-size’ as a term.
cosabella.com cosabella.com
Cosabella is one of the first major lingerie brands to make the move away from the term. They have teamed up with the non-profit organisation Topless with what they now call their ‘Extended’ range.
The move comes after a social media campaign called #droptheplus – which outlines on its website why it is opposed to the phrase:
The Extended range from Cosabella will cover what is traditionally known as plus-sizes:
Source: http://www.cosabella.com/
Starting today, the brand is donating 20% of its Extended sales to the Topless organisation until July 1.
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Cosabella Lingerie plus-size Size Matters