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IN CASE YOU were hibernating in a cave, the latest season of Love/Hate premiered last night. People can’t stop talking about it and it’s still the top trending hashtag in Ireland this morning.
Therefore it was only a matter of time before some brands got in on the chatter for some good old-fashioned attempts at viral marketing.
1. Aer Lingus advertising flights from Dublin to Malaga and assuring us there’ll be no trouble.
Fly daily from Dublin to Malaga with Aer Lingus. No trouble makers. #lovehate
Friday 22 November, 2024
Friday 22 November, 2024
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7 utterly shameless brands who hijacked the #LoveHate hashtag
IN CASE YOU were hibernating in a cave, the latest season of Love/Hate premiered last night. People can’t stop talking about it and it’s still the top trending hashtag in Ireland this morning.
Therefore it was only a matter of time before some brands got in on the chatter for some good old-fashioned attempts at viral marketing.
1. Aer Lingus advertising flights from Dublin to Malaga and assuring us there’ll be no trouble.
2. Getting a subtle plug in for dental implants there.
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3. This is a bit desparate, Ryanair.
4. Coolaboola!!!
5. Tenuous enough link there, guys.
6. Round of applause to this chemist for advertising head lice treatment.
7. This breathalyser company asking a Nidge parody account to install a breathalyser in the bar.
Full marks for opportunism, we suppose.
Russian road rage attempt fails miserably >
Love/Hate draws even bigger TV audience than last year >
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Love/Hate tenuous Twitter viral marketing