This site uses cookies to improve your experience and to provide services and advertising.
By continuing to browse, you agree to the use of cookies described in our Cookies Policy.
You may change your settings at any time but this may impact on the functionality of the site.
To learn more see our Cookies Policy.
EARLIER THIS MONTH, a Swedish beauty blogger and YouTuber put up a video of herself with just half her face done up with make-up.
It was a viral sensation, and has been watched over 17 million times
Make-up artist Nikkie said she wanted to do the project because she was sick of ‘makeup shaming’ – the assumption that you’re wearing makeup just to impress other people, or because you lack self-confidence.
Over the last couple of days, women on social media around the world have rallied around her message.
Friday 22 November, 2024
Friday 22 November, 2024
Download our app
These women are sharing half faces of make-up to brilliantly tackle shaming
EARLIER THIS MONTH, a Swedish beauty blogger and YouTuber put up a video of herself with just half her face done up with make-up.
It was a viral sensation, and has been watched over 17 million times
Make-up artist Nikkie said she wanted to do the project because she was sick of ‘makeup shaming’ – the assumption that you’re wearing makeup just to impress other people, or because you lack self-confidence.
Over the last couple of days, women on social media around the world have rallied around her message.
And the hashtag #ThePowerOfMakeup was born
Where women posted selfies with only half their facedone up to prove that it’s OK to do either
“Embrace the power of make up and how good it makes you feel”
“I love my face with or without makeup”
“Apparently #makeupshaming is a thing. And in response to that thing, #ThePowerOfMakeup became a thing. And I’m really more into that second one.”
You can follow #ThePowerOfMakeup on Instagram and Twitter to see how it develops.
More This YouTuber demonstrated the power of makeup by transforming just half her face>
More Irish Facebook phenomenon Cian Twomey just hit 1 million likes — here’s what you need to know>
To embed this post, copy the code below on your site
Make-Up make-up shaming no shame ThePowerOfMakeup