This site uses cookies to improve your experience and to provide services and advertising.
By continuing to browse, you agree to the use of cookies described in our Cookies Policy.
You may change your settings at any time but this may impact on the functionality of the site.
To learn more see our
Cookies Policy.
Download our app
McDaids Football Special: An oral history of the Donegal delicacy
Facebook Facebook
ASK ANY SELF-respecting Donegal head about McDaids Football Special and you’re likely to be met with misty eyes and watering taste buds.
The soft drink (or ‘mineral’, if we’re going to keep this authentic) has been manufactured in Ramelton in east Donegal since 1949.
It’s one of the county’s proud delicacies and its formula is a closely guarded secret.
Journalist and Donegal native Oliver Farry remembers Football Special tasting like “no other soft drink”:
Football Special was developed originally to “help celebrate the numerous successes of local football club Swilly Rovers” and was first called ‘Football Cup’; it was designed to be poured into the cup of a trophy to mark a win.
Facebook Facebook
The summer months and the sunny weather meant it was tricky to get hold of McDaids CEO Edward McDaid.
However, in between deliveries and orders and meetings he told DailyEdge.ie that the company was borne out of his grandfather’s innate knowledge of a good customer base, and his family’s ties to the distribution and pub trades.
With the family business graduating from the shop to the van business to a bottling factory with a contract with Guinness, Edward says it was his father and his uncles who came up with the Football Special secret formula.
And so when the Football Special formula was devised – a concoction of syrups and juices and flavours tracked meticulously by Eamon – they knew they were onto a winner.
Inextricably linked to local football teams the drink soon grew in popularity, particularly among the seaside towns of the Donegal coast: Portsalon, Falcarragh, Ballyshannon, Bundoran, and into Derry.
Kevin Kelly / @kevin7kelly Kevin Kelly / @kevin7kelly / @kevin7kelly
For a group of lads from Ballyshannon, their McDaids loyalty is unwavering.
Michael McGrath says:
Philip McLoone remembers:
Hi brother Michael recalls that their cousin Ciaran’s house in Dublin was:
It wasn’t for everyone though. Former Xposé and Phantom 105.2 presenter and Donegal girl Michelle Doherty said:
Facebook Facebook
David McDyer from Glenties told DailyEdge.ie that his fondest memory was putting “a slice of ice cream in a glass and pouring McDaids football special into it.
His cousin Sheloa Nichols said:
The mixing of Football Special with ice-cream is a proud tradition in Donegal.
Michael McGrath has the technique down:
Edward McDaid says that the formula of Football Special means it mixes well in an ice cream float.
Most of the company’s products (including their popular smooth banana soft drink) use “heavy duty syrups” sourced from Dutch fruit essence suppliers who McDaid says “own the banana plantations, so it’s almost like dealing directly with the farmers”.
Try as you might, finding Football Special and associated products outside Donegal and parts of the North can prove difficult.
Oliver Farry wrote:
Edward McDaid says that national distribution has always been a problem, with the company dealing directly with smaller independent shops.
The company is now focusing on building the brand nationally through social media, and selecting one shop in areas around the country to stock Football Special.
For now though, most devotees head on home for a glass of their favourite…
Whoops!
We couldn't find this Tweet
Thanks to Where’s Grandad for permission to republish an extract of this piece by Oliver Farry.
Is there a local delicacy you think we should explore? Let us know. tips@dailyedge.ie
16 Irish snacks we need the world to know about>
7 food that simply did not exist in Ireland before the Celtic Tiger>
To embed this post, copy the code below on your site
best of de Donegal football special Ice-Cream local delicacy McDaid mcdaid's mcdaid's football special mineral Minerals secret formula soft drink