This site uses cookies to improve your experience and to provide services and advertising.
By continuing to browse, you agree to the use of cookies described in our Cookies Policy.
You may change your settings at any time but this may impact on the functionality of the site.
To learn more see our Cookies Policy.
DURING THE SUMMER, clothing retailer ASOS were applauded when they stopped airbrushing their models.
They received plenty of praise for the move on social media, with people still noticing it as they shop online months later. On top of that, they added both male and female models who have body-types that we don’t typically see while we’re shopping.
Such an easy thing to do, and it really makes people feel better when they’re shopping than the “This model is wearing an XS and its 5’9″ tall.” that we’re used to seeing under ‘product info’. It helps many more people who are attempting to visualise what clothes will look like on their body type.
Missguided have followed suit and will no longer cover up stretch marks on their models.
Models will now retain their natural appearance with arm hair, moles, uneven pigmentation and of course, stretch marks.
Missguided
Missguided
Once again, customers have immediately noticed and are pleased to see more realistic photographs of models.
Advertisement
How refreshing to actually see genuine un-edited photos of female models. Well done @Missguided I'm SO proud of the message this conveys x pic.twitter.com/EBedySfz6I
One Twitter user wrote “This makes me feel so much better. After seeing my stretch marks in a changing room mirror yesterday, I nearly cried.”
People are finally realising that the standards they’ve been aspiring to actually don’t exist. The fact that something as simple as models having stretch marks comes as such a huge surprise really shows how inaccurately media has been portraying women’s bodies for a long time.
Whoops!
We couldn't find this Tweet
Missguided’s head of brand commented on the move:
By showing imagery that’s real and authentic, we want to show it’s more than okay to be yourself. All you have is what you’ve got, so own it every day.
She admitted that the ideas and standards people aspire to are genuinely unattainable.
Embrace your flaws, celebrate individuality, [don't] strive for what the world perceives as perfection, because basically, it doesn’t exist.
Missguided recently launched a campaign called #KEEPONBEINGYOU, featuring X Factor’s Sean Miley Moore.
The entire thing is a pretty small gesture in the grand scheme of things (and should have been done by all major clothing retailers a long time ago) but at least their practices are now more consistent with what they’re attempting to promote.
To embed this post, copy the code below on your site
Close
6 Comments
This is YOUR comments community. Stay civil, stay constructive, stay on topic.
Please familiarise yourself with our comments policy
here
before taking part.
Tuesday 5 November, 2024
Tuesday 5 November, 2024
Download our app
Missguided will no longer airbrush their models who have stretch marks
DURING THE SUMMER, clothing retailer ASOS were applauded when they stopped airbrushing their models.
They received plenty of praise for the move on social media, with people still noticing it as they shop online months later. On top of that, they added both male and female models who have body-types that we don’t typically see while we’re shopping.
Such an easy thing to do, and it really makes people feel better when they’re shopping than the “This model is wearing an XS and its 5’9″ tall.” that we’re used to seeing under ‘product info’. It helps many more people who are attempting to visualise what clothes will look like on their body type.
Missguided have followed suit and will no longer cover up stretch marks on their models.
Models will now retain their natural appearance with arm hair, moles, uneven pigmentation and of course, stretch marks.
Once again, customers have immediately noticed and are pleased to see more realistic photographs of models.
One Twitter user wrote “This makes me feel so much better. After seeing my stretch marks in a changing room mirror yesterday, I nearly cried.”
People are finally realising that the standards they’ve been aspiring to actually don’t exist. The fact that something as simple as models having stretch marks comes as such a huge surprise really shows how inaccurately media has been portraying women’s bodies for a long time.
Whoops!
We couldn't find this Tweet
Missguided’s head of brand commented on the move:
She admitted that the ideas and standards people aspire to are genuinely unattainable.
Missguided recently launched a campaign called #KEEPONBEINGYOU, featuring X Factor’s Sean Miley Moore.
The entire thing is a pretty small gesture in the grand scheme of things (and should have been done by all major clothing retailers a long time ago) but at least their practices are now more consistent with what they’re attempting to promote.
DailyEdge is on Instagram!
To embed this post, copy the code below on your site
missguided