LOOK AT YOU screen, now back to me, and back to your screen again, and now at these clever new Old Spice shorts…
The innovative marketing team behind Old Spice’s rejuvenation is gearing up for a Super Bowl commercial slot to advertise its new hair care range.
The brand was at the centre of an overhaul back in 2010 when Isaiah Mustafa was introduced as the new face and voice of the Old Spice ads. He’s back too in a new ‘interneterventions’ campaign.
And to think Old Spice used to be something you only even panic-bought for your Dad at 4pm on Christmas Eve.
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