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Friday 8 November, 2024
Friday 8 November, 2024
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11 times packaging tried way too hard to be cute
YOU KNOW WHEN you buy something and have a gander at the packaging – only to be met with cute, over-the-top friendliness from an inanimate object?
Here are some harrowing examples from around the world. Avert your gaze:
1. “Nice to sweet you”
Humanising a chocolate bar is never going to end well:
“Hello my name is strawberry cheesecake.”
“I now must eat you, strawberry.”
2. This cool story
“If you think about it, this cup of coffee is like a city where the people are drops of coffee and you’re Godzilla, ruining their lives.”
Why?
3. This surprisingly articulate panda
4. This box that wants to be your best friend
“Hey, either you’re upside down or I am. I hope it’s you.”
This box is sentient. Watch out.
5. We are willing to accept brazen compliments from inanimate objects though
6. A lesson in how to make a block of foam seriously gas
7. Innocent juices, the masters of this tyranny, want you to know there are zero bungalows in this container
8. This starts out OK but soon descends into tragic levels of cutesy fun
9. Please, don’t call us “fella” – we’re begging you
10. Please, make it stop
11. A knowing, cute nod to the fact that everyone steals stuff from hotels
The only way this will all end is when packaging becomes somebody’s actual friend and we have to cancel this practice once and for all.
The campaign starts now.
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More 14 times brands tried way too hard to be cool>
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Branding cutesy Friendly matey stop this now