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Dublin: 3 °C Thursday 27 February, 2025
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11 times packaging tried way too hard to be cute

We can’t take this tyranny any longer.

YOU KNOW WHEN you buy something and have a gander at the packaging – only to be met with cute, over-the-top friendliness from an inanimate object?

Here are some harrowing examples from around the world. Avert your gaze:

1. “Nice to sweet you”

sweetyou Source: Twitter

Humanising a chocolate bar is never going to end well:

“Hello my name is strawberry cheesecake.”

“I now must eat you, strawberry.”

2. This cool story

puccinosa Source: Twitter

“If you think about it, this cup of coffee is like a city where the people are drops of coffee and you’re Godzilla, ruining their lives.”

Why?

3. This surprisingly articulate panda

juice Source: Twitter

4. This box that wants to be your best friend

5v8Ks Source: Imgur

“Hey, either you’re upside down or I am. I hope it’s you.”

This box is sentient. Watch out.

5. We are willing to accept brazen compliments from inanimate objects though

kale Source: Twitter

6. A lesson in how to make a block of foam seriously gas 

imgurpackaging Source: Imgur

7. Innocent juices, the masters of this tyranny, want you to know there are zero bungalows in this container

twitterpack Source: Twitter

8. This starts out OK but soon descends into tragic levels of cutesy fun

gibberish Source: Twitter

9. Please, don’t call us “fella” – we’re begging you

fella Source: Wackaging Tumblr

10. Please, make it stop

imgurrr Source: Imgur

11. A knowing, cute nod to the fact that everyone steals stuff from hotels

cutesoap Source: Twitter

The only way this will all end is when packaging becomes somebody’s actual friend and we have to cancel this practice once and for all.

The campaign starts now.

More Aer Lingus and Ryanair are throwing some serious shade at each other on Twitter>

More 14 times brands tried way too hard to be cool>

About the author:

David Elkin

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