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UPDATE: Paddy Power did not cut down a single Amazonian tree
Updated 12.30pm
BOOKMAKER PADDY POWER has released a statement addressing controversial images attributed to the company.
The images, which appeared online over the past couple of days, appeared to show a section of Amazonian rainforest cut out in support of the English World Cup football team.
Imgur Imgur
Now the company has revealed that the entire stunt was an effort to raise awareness of the plight of the rainforests, and that the images were manipulated.
The statement reads:
Here’s how they did it:
It wasn’t Photoshop, it was a program called MODO, which was used to create a 3-D model of a section of rainforest 85km away from Manaus, which is the capital of the state of Amazonas in northern Brazil.
Each tree was created individually (1.5 million in total) and Paddy Power says that:
Paddypower Paddypower
A spokesperson for the company has said:
So there you have it.
Please note that a number of the comments below were written before the statement was issued and before the story was updated
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