HIS NAME IS Nicholas Fraser and five days ago he inadvertently started a phenomenon.

He put up a Vine of him singing the words “why you always lying?” over ’90s R&B hit Too Close by Next. It’s been looped 12 million times since, and it’s insanely catchy (with a little NSFW language thrown in too):
https://vine.co/v/eIegupteHvd

He initially put it up on his Instagram page, to rip on his friends that are always lying to him.

The full version looks and sounds like this:

Since then, it has become a proper internet phenomenon with people tweeting the videos along with obvious lies attached

Whoops!

We couldn't find this Tweet

Just so Nicholas can tear the lie apart with his song.

Like, that the Vine isn’t even funny

Whoops!

We couldn't find this Tweet

Yeah, right. Why you always lying?

Everyone who has listened to it so far thinks it’s gas

It’s so addictive

Whoops!

We couldn't find this Tweet

WHY YOU ALWAYS LYING?

Then, things got taken to the next level when Chris Brown and P Diddy both shared the clip on their Instagrams

Instagram Instagram

Wiz Khalifa then tweeted out another bit of it, and that blew up

So it could grow and grow from here.

We don’t even think it’s catchy:

hat-tip: Buzzfeed

More Ja Rule got into a cringey beef with Wikipedia over his height last night>

More Salon got itself into hot water for calling Nicki Minaj’s VMA speech ‘savage’>