IT’S COMMON KNOWLEDGE that employers have long been investigating potential employees’ social media profiles, and what they find can be a deciding factor in whether they hire you or not.

If you’re guilty of posting statuses and tweets that put you in a not-so-flattering light, a new web service and app called Persona wants to help you.

Here’s what it claims to do:

Persona lets you identify and manage photos and content that could compromise your personal brand, so you can project an online image that reflects your best self.

The service scans all your social media platforms for anything “inappropriate” and allows you to quickly delete any posts or images that aren’t up to scratch.

So it’ll rid your timeline of stuff like this:

And this:

Your profile will be squeaky clean. We can’t say the same thing about your real-life reputation though. You might have to work on that.

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