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How did nobody see this coming? 'Sexist' posters removed from back of Cardiff bus

“Ride me all day for £3″.

May 11th 2015, 1:38 PM 5,222 Views 0 Comments

A CARDIFF BUS company has decided to pull an advert featuring a topless woman holding a “ride me all day” sign, after a major backlash.

New Adventure Travel LTD came in for criticism after this advertisement on the back of a bus debuted in the city yesterday.

Source: NAT Group

The company shared the image on its social networking sites, and were soon bombarded with accusations of bad taste and sexism.

Just spoke to MD @NAT_Group to express disgust at adverts - he tells me it's a "misjudgement" + will scrap within the hour #everydaysexism
— Stephen Doughty MP (@SDoughtyMP) May 11, 2015

Source: Stephen Doughty/Twitter

Hi @cardiffcouncil Are you aware this advert is on buses operating in our city today? It is repulsive! Please ban it! http://t.co/nVXu2HLttk
— Lisa Derrick (@lisajderrick) May 11, 2015

Source: Lisa Derrick/Twitter

@NAT_Group This is a really offensive advert. What on earth were you thinking of? https://t.co/EymbYq3Nb7
— Val Stangoe (@seniorteamsmh) May 11, 2015

Source: Val Stangoe/Twitter

Earlier Today NAT group released a statement ‘setting out our position’:

statement Source: Twitter

What do you think of the ad?

Poll Results:

It's in terrible taste (525)

I don't see the problem (374)

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Emer McLysaght

@EmerTheScreamer

emer@dailyedge.ie

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How did nobody see this coming? 'Sexist' posters removed from back of Cardiff bus