EXTREME! MAXIMUM STRENGTH! Macho! All these words and more have been littered over men’s products for years.

Surely we can do better than this:

1. Warning! Chunky man cereal inside!

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2. We don’t need to be told that the umbrella has “premium rain coverage”

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3. This “man tin” need not exist

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4. You must wonder what “engineering” took place above and beyond normal lip balm

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5. “Maximum strength” air freshener

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6. It’s difficult to purchase wipes without this manly name

7. Manflu “lozzers”

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8. We couldn’t clean our clothes without this stuff

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9. Or eat a donut

10. Shaving is tough too

11. Our snot is also HUGE, manly snot

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12. The significant difference between a male and female pen and pencil set has yet to be established

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13. Never leave the house without this stuff on

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14. Or have a sandwich without this

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15. And finally… what self respecting man would ever clean the jacks without Dettol extreme high performance for men germ killer?

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Sigh.

We all demand better.

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