Wednesday 27 November, 2024

Sainsbury's staff poster with plans to make customers spend more goes viral

The supermarket chain is not too pleased about the mix-up, naturally.

WHAT WENT ON in Sainsbury’s HQ was a secret… until now.

Yesterday, Twitter user Chris Dodd spotted what appears to be a staff poster mistakenly placed in the window of a Sainsbury’s supermarket.

It mentions a ‘fifty pence challenge’ which encourages staff to get customers to spend an extra 50p during every shopping trip.

.@sainsburys not sure this is supposed to be in your window... pic.twitter.com/Zk9GCliIWO
— Chris Dodd (@mynameischrisd) September 29, 2014

Chris Dodd / Twitter

Yep, Sainsbury’s just accidentally revealed to their customers that they’re actively trying to get them to spend more on each shop. Not incredibly surprising, but still probably not something they wanted everyone to know.

It doesn’t end there though – a Sainsbury’s staff member called Ross responded to Dodd on the company’s official Twitter account, asking where he saw the poster.

This is when it all kicked off.

@mynameischrisd Yeah, I don't think so either. Which store was this? I'll give them a call. Ross.
— Sainsbury's (@sainsburys) September 29, 2014

Sainsbury's / Twitter

@sainsburys oh I'm not sure about that Ross... I kinda like that they're giving folks a heads up!
— Chris Dodd (@mynameischrisd) September 29, 2014

Chris Dodd / Twitter

@mynameischrisd Understood. I'd really appreciate you letting me know which store though. Ross.
— Sainsbury's (@sainsburys) September 29, 2014

Sainsbury's / Twitter

@sainsburys how are staff supposed to encourage the extra 50p spend? #50pChallenge
— Chris Dodd (@mynameischrisd) September 29, 2014

Chris Dodd / Twitter

@mynameischrisd This is clearly a poster meant for staff areas. I'd really like to make sure it gets to where it should be. Ross.
— Sainsbury's (@sainsburys) September 29, 2014

Sainsbury's / Twitter

Oh Ross. You can’t just take it back now. As of today, the original tweet has been retweeted over 1,800 times and is still going strong.

sainsburys

h/t Buzzfeed

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Author

Valerie Loftus

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