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MAD MEN IS famous for illuminating a bygone era, replete with three-martini lunches, glamorous clothing, and, of course, casual sexism.

The rampant sexism in Mad Men was typical of the 1960s, when the outlook for women in America was just beginning to change. While the “second wave” of feminism began in the ’60s, mainstream America was still very much a “man’s world”.

That attitude carried over into advertising, which did little to advance gender roles and ran ads that implied women were idiots who cared mostly about pleasing their men.

In honor of the premiere of Mad Men’s final season, we collected some of advertising’s most egregious sexist ads from that era.

The first episode of Mad Men’s final season airs tonight on AMC in the US.

1951

Van Heusen Van Heusen

1952

Shlitz Shlitz

1955

Lux Lux

1961

Kenwood Kenwood

1963

Acme Coffee Acme Coffee

1964

Volkswagen Volkswagen

1966

Dormeyer Dormeyer

1967

Silva Silva

1968

Lestoil Lestoil

1969

Jell-O Jell-O

1969

Tipalet Tipalet

1969

Anancin Anancin

1970

Mr Leggs Mr Leggs

- Harrison Jacobs and Jim Edwards

Residents of a Donegal village have banded together to save up for Christmas lights

Listening to this music will make your Easter egg taste better