THE TENTH SERIES of The Apprentice on BBC debuted last night, and this morning viewers across the land are nursing pulled cringe muscles left, right and centre.

From dodgy team names, to dodgy hotdogs, to dodgy notions about themselves, the candidates made sure our toes were curling from the get go.

Here are some of the most morto moments…

This quote:

I can make women do what I want in the business world, and come to think about it, some men.

… coupled with this hand gesture:

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This head toss

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 This hotdog declaration

Shoreditch is a very edgy area, and we went with an edgy product.

We’ll let the good people of Twitter take this one.

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This rideyness declaration

Sir. Where are your socks?

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The girls naming their team ‘Decadence’

Sounds like a more-pricey-than-usual Magnum ice-cream. Or that nightclub from The Inbetweeners movie.

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And then Nick making this face

The ‘hotdog suit over an actual suit’ look

No mate. Just… no.

The hotdogs themselves. The infernal hotdogs

These zoo representatives’ faces when asked to pay £250 for this bucket of cleaning products

Why? WHY did Team Decadence go to the zoo to sell cleaning products worth about £2.47 for £250? WHY?

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