WE’VE PREVIOUSLY SPOKEN about how wonderful The Ordinary is.

The cheap, no-nonsense skincare brand from DECIEM sell amazing serums, moisturisers, and oils, all for less than €20.

After a big launch last August, they recently announced they’re delving into makeup.

They claim The Ordinary Colours is a “range of evolutionary colour formulations with mindfulness”.

deciem deciem

Er, OK.

They were due for release in March, but customers wanted pumps instead of the droppers provided, so production has been put back.

However, the waiting list was recently reported at 25,000. Get in line. We reached out to DECIEM to see how long you’ll be waiting now, and while we’re told that the list would have “absolutely” gone higher, they’re not releasing statistics on how many people are ahead of you now.

What’s the big deal?

Excuse me do you realise how hard it is to find a decent foundation match? This range comes in 42 colours, beginning with 21 lightweight Serum Foundations, and 21 highly-pigmented Coverage Foundations.

The serum promises a ‘lightweight feel’ with moderate coverage, but the coverage foundation is for going full selfie.

It contains higher pigment levels and promises “a smooth finish that avoids the heavy makeup look that can make skin appear more aged”.

Sounds like every other foundation

Yeah well, this one is the toast of makeup nerds all over the internet, AND both are less than seven euro. The serum is €6.70, while the coverage foundation is €6.90.

It’s also tough to get, which obviously makes you want it more. Join the waiting list here, and wait your turn.

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