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Here's the awkward Fifty Shades segment on This Morning that received over 70 complaints

Oh, like you’ve never seen a nipple clamp on breakfast TV before.

OH, THIS MORNING. What have you become? Only last month you were carrying out live vagina facials, now you’re bring sex toy reviews to the masses.

A Fifty Shades of Grey themed item on the popular British morning show saw hosts Philip Schofield and Christine Bleakley sit by as sexpert Annabelle Knight explained a bunch of sex toys such as nipple clamps, body wands, and er, spankers.

Two models were on hand to demonstrate and it all looked terribly awkward.

This Morning / YouTube

While Schofield looked to be enjoying himself, the segment didn’t go down too well with viewers. British OFCOM said they received over 70 complaints about the content, which was titled Bondage for Beginners and aired at 10.30am.

It was all a bit much for some.

In a statement to the Daily Mail, an ITV spokeswoman said

This Morning is a lifestyle programme that covers a diverse range of human interest topics. The programme has dealt with advice on sexual matters many times in the past, and a suitable announcement was given at the start.

This mother still breastfeeds her six-year-old daughter, and the internet is going crazy>

This guy admitted to having sex with 700 cars and a helicopter on yesterday’s This Morning>

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