This site uses cookies to improve your experience and to provide services and advertising.
By continuing to browse, you agree to the use of cookies described in our Cookies Policy.
You may change your settings at any time but this may impact on the functionality of the site.
To learn more see our Cookies Policy.
US LINGERIE GIANT Victoria’s Secret have altered their Perfect Body campaign in the wake of online backlash over its portrayal of body ideals.
After the advert appeared on their retail website, body-positive campaigners went viral with a petition to have it removed–branding the slogan ‘unhealthy’ and ‘damaging’.
As a result of the uproar, the tagline has been changed to include a new message, ‘A body for everybody’, but the 10 models remain the same.
Victoria’s Secret remained silent on the change, but confirmed to the Independent that the tagline was altered today.
Advertisement
The move comes after a Change.org petition received 27,000 signatures, requesting that the company ‘apologise for and amend the irresponsible marketing’ of the bra range.
This marketing campaign is harmful. It fails to celebrate the amazing diversity of women’s bodies by choosing to call only one body type ‘perfect’.
The petition, started by three students from the University of Leeds, has been updated to express delight with the change–but they are still hoping to take it further.
This is amazing news! However the campaign is NOT over! We still want them to change all of the posters in their stores, apologise and pledge to not use such harmful marketing in the future. So let’s keep spreading the word!
The posters in retail stores appear to still display the slogan and Victoria’s Secret have yet to release an answer as to whether these will be altered or not.
Victoria's Secret, I am appalled. Frick you and your "perfect body" campaign SMH YOU'RE ALL PHOTOSHOPPED pic.twitter.com/PE49XSktJv
Underwear company Dear Kate made their own advertisement in response to the outcry, saying ”Through this photo, we showcase women who are often neglected by the media and traditional retailers. We show the multitude of shapes perfect bodies can take”.
Saturday 23 November, 2024
Saturday 23 November, 2024
Download our app
Victoria's Secret change 'damaging' Perfect Body campaign after online backlash
US LINGERIE GIANT Victoria’s Secret have altered their Perfect Body campaign in the wake of online backlash over its portrayal of body ideals.
After the advert appeared on their retail website, body-positive campaigners went viral with a petition to have it removed–branding the slogan ‘unhealthy’ and ‘damaging’.
As a result of the uproar, the tagline has been changed to include a new message, ‘A body for everybody’, but the 10 models remain the same.
Victoria’s Secret remained silent on the change, but confirmed to the Independent that the tagline was altered today.
The move comes after a Change.org petition received 27,000 signatures, requesting that the company ‘apologise for and amend the irresponsible marketing’ of the bra range.
The petition, started by three students from the University of Leeds, has been updated to express delight with the change–but they are still hoping to take it further.
The posters in retail stores appear to still display the slogan and Victoria’s Secret have yet to release an answer as to whether these will be altered or not.
Underwear company Dear Kate made their own advertisement in response to the outcry, saying ”Through this photo, we showcase women who are often neglected by the media and traditional retailers. We show the multitude of shapes perfect bodies can take”.
Restaurant removes ‘misogynist’ wall design after viral backlash>
How Twitter backlash against a controversial news story sparked a surge of charity donations>
To embed this post, copy the code below on your site
Body Image Lingerie Underwear Victoria's secret