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Waterford Whispers just fooled one of Germany's biggest news magazines
Updated Wednesday, 8am
YESTERDAY, IRELAND’S FINEST satire source Waterford Whispers published a story about a stampede in Lidl.
It described an incident at a store in Dunboyne, Co Meath in which “thirty people were injured” when a second checkout opened.
Waterford Whispers Waterford Whispers
The story also featured quotes from fictional local woman “Sheila Mannion”…
It’s pretty obviously satire.
However, it has now been reported with a straight face by respected German news weekly Focus.
Focus Focus
(This headline translates roughly as “Because only one checkout was open… Unnerved customers cause mass panic in Lidl store”.)
The Focus report describes the incident as follows:
It includes quotes from “Sheila Mannion”, although it doesn’t mention her loaf of bread or her bitching.
Photocall Ireland Photocall Ireland
The article on the website of the magazine – whose main edition has a circulation of more than 500,000 copies, and is described on this corporate page as “the key medium of the cosmopolitan urban elite in Germany” - concludes:
Which, frankly, is a step down from the Waterford Whispers version:
It’s not the first time Waterford Whispers has seen ‘real’ news outlets fall for its stories. A 2014 article about North Korea claiming to have launched a rocket to the sun also went international.
Update: the Focus article has now been altered to become a report on the success of the satirical story, with this forlorn editor’s note:
Focus Focus
More: 11 Waterford Whispers headlines that sum up the year 2014>
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a lidl embarrassing Focus focus.de Lidl morto Satire waterford whispers whoops