IF YOU SEE A ton of women swanning around in wedding dresses today, don’t be alarmed. It’s all happening for a very good reason.
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Today FM has just launched their new Dare To Care campaign for the Irish Cancer Society, challenging presenters and listeners to complete ‘dares’ in aid of charity.

Today, the station asked female listeners to get involved by pulling their wedding dresses out of storage, wearing them to work, and getting people to sponsor them for doing it.

And what do you know – women are donning their gúnas in their droves and sharing them on Twitter with the hashtag #WeddingDressWednesday.

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Today FM staffers Alison Curtis, Sinead Spain and Susan Keogh are also getting involved and sporting their gowns at work today:

It’s a particularly personal cause for Keogh because, as she explained in a post on the Today FM website, her father was diagnosed with bowel cancer back in July.

He’s never been sick his whole life… We thought he was invincible. We were all so completely blindsided. Cancer can happen to anyone and everyone, and it does.

If you want to donate, you can do so by texting DARE to 50300. Hon the gals!

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