IMAGINE IF SOMEONE tried to sell you air, sunshine, or moonlight in a box. You’d tell them where to go.
So why are we so willing to purchase water in a bottle?
Australian water company Yarra Valley Water set up pop-up store ‘Dupé’ to encourage you to use tapped water by attempting to pawn off other natural resources on their baffled customers.
Spoiler: nobody bites.
Via Reddit
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