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'Wine vandalism' needs to be your new favourite thing

Because it’s brilliant.

Jun 5th 2014, 9:36 AM 6,771 Views 1 Comment

SO YOU KNOW the pretentious wine descriptions on the shelves in Tesco?

Someone has been taking matters into their own hands. At a branch in Brixton, the labels are being mysteriously replaced with much better ones.

It’s called wine vandalism…

Source: id-iom

This wonderful intervention is the work of designers id-iom, armed only with a scanner and a copy of Photoshop.

They also hit their local Sainsburys:

Source: id-iom

But it was Tesco that bore the brunt.

Source: id-iom

Thank you, id-iom. We salute these heroic acts.

More: Artist sets up fake “tattoo parlour for children”, gets genuine requests from parents>

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About the author

Michael Freeman

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michael@thejournal.ie

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'Wine vandalism' needs to be your new favourite thing

Because it’s brilliant.