Saturday 26 April, 2025

'Wine vandalism' needs to be your new favourite thing

Because it’s brilliant.

Jun 5th 2014, 9:36 AM 6,771 Views 1 Comment

SO YOU KNOW the pretentious wine descriptions on the shelves in Tesco?

Someone has been taking matters into their own hands. At a branch in Brixton, the labels are being mysteriously replaced with much better ones.

It’s called wine vandalism…

Source: id-iom

This wonderful intervention is the work of designers id-iom, armed only with a scanner and a copy of Photoshop.

They also hit their local Sainsburys:

Source: id-iom

But it was Tesco that bore the brunt.

Source: id-iom

Thank you, id-iom. We salute these heroic acts.

More: Artist sets up fake “tattoo parlour for children”, gets genuine requests from parents>

About the author:

About the author

Michael Freeman

@michfreeman

michael@thejournal.ie

See more articles by Michael Freeman

Contribute to this story:

Send a Correction

COMMENTS (1)

∞

About Us

Corrections

Report Content

Policies

TheJournal.ie supports the work of the Press Council of Ireland and the Office of the Press Ombudsman, and our staff operate within the Code of Practice. You can obtain a copy of the Code, or contact the Council, at www.presscouncil.ie, PH: (01) 6489130, Lo-Call 1890 208 080 or email: info@presscouncil.ie

Please note that TheJournal.ie uses cookies to improve your experience and to provide services and advertising. For more information on cookies please refer to our cookies policy.

News images provided by Press Association and Photocall Ireland unless otherwise stated. Irish sport images provided by Inpho Photography unless otherwise stated. Wire service provided by Associated Press.

Journal Media does not control and is not responsible for user created content, posts, comments, submissions or preferences. Users are reminded that they are fully responsible for their own created content and their own posts, comments and submissions and fully and effectively warrant and indemnify Journal Media in relation to such content and their ability to make such content, posts, comments and submissions available. Journal Media does not control and is not responsible for the content of external websites.

'Wine vandalism' needs to be your new favourite thing

Because it’s brilliant.