ANYONE WITH LONG hair is well familiar with the tyranny of split ends.

And when you don’t want to cut your hair, it can seem like there’s no way to get rid of them.

Now women who don’t want to sacrifice their long, luscious locks just to get rid of split ends are turning to fire to help solve their problems. Desperate times, etc.

Velaterapia is a Brazilian hair treatment that is taking the internet by storm. It involves twisting small strands of your hair and burning the ends with a candle, causing the split ends to fall off.

Here it is demonstrated by Victoria’s Secret model Alessandra Ambrosio.

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Per The Gloss:

… theflame opens up the hair follicle, allowing it to absorb moisture better.

While the treatment has been in widespread use in South America in the 1960s, it has only recently come to salons in the United States.

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Imagine the smell.

Although some people swear by it, not everyone is on board.

Speaking to Hairdressers Journal Interactive last year, award-winning hair stylist Karine Jackson described it as “an incredibly old fashioned technique”.

In fact, I believe it’s a tradition best left with the leeches… Burning off the split ends could singe the healthy ends of the hair and will dull the colour.

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Best not to try this one at home, we think.

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