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This women's magazine has decided to ban the term 'bikini body' from its covers
WOMEN’S HEALTH IS one of the world’s leading fitness and health magazines.
Its covers usually look a little something like this.
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Like most women’s magazines, it has been known to make lofty promises about getting you “bikini ready in 7 days” and “lean and sexy in 15 minutes”.
No more, though.
Yesterday, the magazine’s editor, Amy Keller Laird, wrote that the magazine is dumping the terms “bikini body” and “drop two sizes” in 2016.
The decision comes following a poll, which found that readers were not too enamoured with the terms.
In a letter, Keller Laird outlined the decision to ban the words from their covers.
She went on to describe the term “bikini body” as an “unintentional insult”.
She also acknowledged that the term “drop two sizes” is not all that helpful or realistic.
The magazine’s move has been warmly welcomed on social media.
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Your move, other women’s magazines.
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