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The DOs and DON'Ts of epic logo fails
DESIGNING A LOGO is a tricky task for any company starting out. However, following these simple guidelines should help you avoid going viral with a horrendous logo fail.
DO: Give your logo a human face
Imgur Imgur
DON’T: Make that face look like this
Naszemiasto Naszemiasto
From Polish satellite firm Mont-Sat.
DO: Make use of ‘negative space’ to paint a picture
Wordpress Wordpress
DON’T: Make use of ‘negative space’ to paint the wrong picture
Oddballdaily Oddballdaily
DO: Include a risqué reference for publicity
Facebook Facebook
DON’T: Do this by accident
i-am-bored i-am-bored
DO: Be playful with your font
Wordpress Wordpress
DON’T: Let your font play any unintended tricks
Photobucket Photobucket
DO: Include a clever ‘double vision’ effect
Imgur Imgur
DON’T: Get this horribly wrong
As in this former logo of Brazil’s Institute of Oriental Studies – a pagoda against the setting sun. Or something else.
DO: Include a tongue-in-cheek reference to pop culture
965kvki 965kvki
DON’T: Make everyone uncomfortable
Ebaumsworld Ebaumsworld
DO: Include hidden details
Source: Imgur See the bear on the Toblerone mountain?
DON'T: Include hidden details by accident
boredpanda boredpanda
DO: Make your product name look like something relevant
Wordpress Wordpress
DON'T: Make your product name look like something else entirely
boredpanda boredpanda
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Epic fail Fail logo fails Logos