IT’S NOT SUPERBOWL level stuff, but a yoghurt ad aired in the US yesterday turned everyone’s head.

Chobani is a well-known brand of Greek yoghurt – and they’ve decided to do something a little different with their latest ad.

It started out like every other one – somebody enjoying delicious yoghurt

Like, loving it

Then at the end, she seductively rubs a foot

Which turns out to belong to a woman

The ad has been applauded by many, especially given it’s Pride month

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Others thought that it was a bit much for a yoghurt ad

But some people weren’t too happy with the reference AT ALL

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Watch the full ad here and judge for yourself:

Speaking to AdWeek about the slot, the head of Chobani doesn’t see any issue with it whatsoever:

For us, it’s why not, not why. There’s nothing new here, per se. Inclusion and equality has been and is foundational and fundamental to the company.

More equality in yoghurt commercials from now on, everyone.

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