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SOCIAL MEDIA CAMPAIGNS are often forgettable and out of mind within a few hours.
This is definitely not one of those campaigns.
Earlier today, Penguin Books in the UK launched their Mother’s Day Twitter campaign. And they asked one simple question – what are you getting #YourMum?
Attention Penguins! With #MothersDay fast approaching, we were wondering… what are you getting #YourMum?
Of course, this might be a secret plan by Penguin to get everyone talking about their brand on a big week for sales. But it’s mostly reminding people of the worst hashtag ever inflicted upon Twitter. That’s right, the Susan Boyle hashtag
Thursday 14 November, 2024
Thursday 14 November, 2024
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Penguin started a #YourMum hashtag for Mother's Day but it backfired horribly
SOCIAL MEDIA CAMPAIGNS are often forgettable and out of mind within a few hours.
This is definitely not one of those campaigns.
Earlier today, Penguin Books in the UK launched their Mother’s Day Twitter campaign. And they asked one simple question – what are you getting #YourMum?
The hashtag, of course, is just begging to be joked about. The internet obliged
Some classic Yo Mama jokes could also fit perfectly into the template
And literary references were welcome too
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Of course, this might be a secret plan by Penguin to get everyone talking about their brand on a big week for sales. But it’s mostly reminding people of the worst hashtag ever inflicted upon Twitter. That’s right, the Susan Boyle hashtag
Penguin have since tweeted thanking people for pointing out this unfortunate double meaning in the hashrag
Oh, Penguin.
We’re hoping this is all a grand social media strategy to inflict mother jokes on people this Monday.
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mothers' day Penguin Your Ma! YourMum