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From Paris to Dublin: How one romantic gesture turned into a business opportunity
WHEN DAMIEN KELLY’S girlfriend made the decision to relocate to Ireland from France in 2016, he made her a jar filled with 100 suggestions of things to do in his native country.
Shutterstock / Burben Shutterstock / Burben / Burben
While Elodie had been to Ireland multiple times before, Damien was keen to make the transition as seamless as possible, and ultimately imbue her with the same love for Ireland he has.
“Elodie had obviously been to Dublin many times before moving here, but she really loved Paris,” Damien told DailyEdge.ie. “She was obviously a little sad to leave, so to make her fall in love with her new home, I made her a jar filled with 100 things to do in Ireland.
Over time, a business idea began brewing.
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Many of us have attempted and successfully completed a DIY present for a loved one, but few of us would consider it worthy of public consumption. Damien was no exception, and while confident in the concept, he knew he’d need the help of others to bring it to the wider world.
“One of my best friends is the award-winning illustrator Fatti Burke,” he tells us.
“We really tried to ensure that the fifty included some Dublin essentials, but also some hidden gems that you wouldn’t find in a TripAdvisor top ten,” he added.
While Damien hasn’t done all fifty activities himself, he says: “For the things I haven’t done, they have come highly recommended from friends, and part of the fun of the jar is that we can still use it ourselves.”
So, how does it work exactly? Well, it really is as simple as it sounds.
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With a full-time job and a new baby to care for, Damien acknowledges that the endeavour has been a time-consuming, but rewarding one.
Between himself and Elodie, he has all bases covered, explaining: “Elodie is our social media expert and manages our social media platforms. I manage our website and orders.”
“Each jar is handmade, with the labelling and the folding of the squares, it’s time consuming for sure, but strangely therapeutic!” Damien adds.
“We have had a great response from people who bought the jar and also from some of the places that we included in the jar,” Damien tells us.
Research has shown Damien that very few people have done all the activities contained within the jar, meaning that it’s likely to appeal to a wide range of people.
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“I don’t know anyone who has done all fifty things. Of course, this jar is a great gift for newcomers to Dublin, but even for locals, there is so much to do and see in Dublin,” he says.
“I lived in Australia for two years and I loved it there,” he says. “But I came back to Ireland because I simply couldn’t live so far from this country. I love it from top to bottom, so in the next few months, my goal is to do a Galway jar, a Cork jar, a Limerick jar and so on.”
Watch this space.
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