BEING AN ADVERTISING executive in Ireland is a rollercoaster ride. Get it right, and people will remember it fondly forever. Get it wrong, and you risk p*ssing off the entire country. Like so.

1. Pat Shortt crooning 1890 22 22 22

Pat, we love you, but HOW DARE YOU.

2. Rachel and Steve

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So reviled that people actually rejoiced to hear the campaign had finished.

3. WiMax

It’s something about the “a-comin’ across the nation” bit that makes our skin crawl. And what of WiMax now? Was this ad their death notice?

4. Any and all of the VHI ads

“I thought that if I got sick somewhere like Kenya it would be like ‘oh my gooooddd’…” See also: “Tiny baybees.”

5. AIB bleating on about ‘brave’

“And main streets BUH-sul.”

6. This masterpiece by the RTÉ Guide

Not entirely sure how any of that was relevant to what’s in the magazine, but sure?

7. 123, dot ie, just log on and save money

You’re almost making us not want to save money, 123.

8. “Train tracks are ching ching, bitta cash you know what I mean”

Bank of Ireland were down with the kids (and trying to give them loans) in the early 2000s.

9. Vodafone’s opera-singing dad

“Dad, you big eejit.”

This ad appeared twice in every ad break, before videos on YouTube, and in the cinema for several months in 2015. Several months of torture.

10. And of course, their pig man and his much younger girlfriend

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Vodafone at it again. How is that woman his mother? Surely she’s only ten years older than him at the most. FREE MARY.

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