This site uses cookies to improve your experience and to provide services and advertising.
By continuing to browse, you agree to the use of cookies described in our Cookies Policy.
You may change your settings at any time but this may impact on the functionality of the site.
To learn more see our Cookies Policy.
A US TV network has been forced to apologise after one of the Super Bowl’s half-time acts extended her middle finger and appeared to say the word shit during her performance.
British singer M.I.A. was in the middle of her contribution to a performance of Madonna’s new single Give Me All Your Luvin when she a raised middle finger.
She was also heard to say a barely disguised expletive: “I don’t give a shit.” Although it wasn’t entirely audible in what appeared to be an attempt by the network to cut it using its time-delay.
The incident can be seen at around 12 seconds into this video:
The incident sparked memories of the now infamous “wardrobe malfunction” during the 2004 Super Bowl half-time show when, in front of tens of millons of viewers, pop star Justin Timberlake ripped away a piece of Janet Jackson’s clothing, exposing her bare nipple.
That incident put then-broadcaster CBS in hot water with the US Federal Communications Commission and last night broadcaster NBC was quick to issue an apology.
“We apologize for the inappropriate gesture that aired during halftime. It was a spontaneous gesture that our delay system caught late,” NBC spokesman Christopher McCloskey told Reuters.
Thursday 28 November, 2024
Thursday 28 November, 2024
Download our app
Apology issued after M.I.A. flips the finger during Super Bowl show
A US TV network has been forced to apologise after one of the Super Bowl’s half-time acts extended her middle finger and appeared to say the word shit during her performance.
British singer M.I.A. was in the middle of her contribution to a performance of Madonna’s new single Give Me All Your Luvin when she a raised middle finger.
She was also heard to say a barely disguised expletive: “I don’t give a shit.” Although it wasn’t entirely audible in what appeared to be an attempt by the network to cut it using its time-delay.
The incident can be seen at around 12 seconds into this video:
YouTube: ATownHR23
The incident sparked memories of the now infamous “wardrobe malfunction” during the 2004 Super Bowl half-time show when, in front of tens of millons of viewers, pop star Justin Timberlake ripped away a piece of Janet Jackson’s clothing, exposing her bare nipple.
That incident put then-broadcaster CBS in hot water with the US Federal Communications Commission and last night broadcaster NBC was quick to issue an apology.
“We apologize for the inappropriate gesture that aired during halftime. It was a spontaneous gesture that our delay system caught late,” NBC spokesman Christopher McCloskey told Reuters.
5 of the best ads from the Super Bowl
New York Giants win the Super Bowl, beating the New England Patriots 21-17
To embed this post, copy the code below on your site
CBS Finger malfunction Janet Jackson Justin Timberlake M.i.a. Middle-finger malfunction NBC Super Bowl Wardrobe Malfunction whoops