Friday 31 January, 2025

7 utterly shameless brands who hijacked the #LoveHate hashtag

All aboard the bandwagon?

Oct 6th 2014, 12:11 PM 6,386 Views 0 Comments

IN CASE YOU were hibernating in a cave, the latest season of Love/Hate premiered last night. People can’t stop talking about it and it’s still the top trending hashtag in Ireland this morning.

Therefore it was only a matter of time before some brands got in on the chatter for some good old-fashioned attempts at viral marketing.

1. Aer Lingus advertising flights from Dublin to Malaga and assuring us there’ll be no trouble.

Fly daily from Dublin to Malaga with Aer Lingus. No trouble makers. #lovehate
— Aer Lingus (@AerLingus) October 5, 2014

Source: Aer Lingus/Twitter

2. Getting a subtle plug in for dental implants there.

Whoops!

We couldn't find this Tweet

3. This is a bit desparate, Ryanair.

Time for a getaway? Fly @Ryanair from just €19.99 #lovehate pic.twitter.com/34PPeLr1Hs
— Ryanair (@Ryanair) October 5, 2014

Source: Ryanair/Twitter

4. Coolaboola!!!

#lovehate Protect your valuables from Nidge. FREE Safe Deposit Box competition. Follow and RT to enter. Coolaboola!! pic.twitter.com/9UIB8YJ4qg
— MerrionVaults (@MerrionVault) October 5, 2014

Source: MerrionVaults/Twitter

5. Tenuous enough link there, guys.

Nidge looks hangry. Did no one tell him about our app? #lovehate pic.twitter.com/gAyecyNqnq
— Just Eat Ireland (@JustEatIE) October 5, 2014

Source: JUSTEAT.ie/Twitter

6. Round of applause to this chemist for advertising head lice treatment.

Nidge has a problem where did it start? Supernits, clear them up with Lyclear from Meaghers #lovehate #nidge pic.twitter.com/cbZ7VPE7q9
— Meaghers Pharmacy (@MeaghersPharmcy) October 6, 2014

Source: Meagher's Pharmacy/Twitter

7. This breathalyser company asking a Nidge parody account to install a breathalyser in the bar.

@nidgeofficial Alri Nidge! Any chance u could get Pat 2 put a breathalyser in da bar?? It's a good bit a cash on d side n all! #lovehate
— Bar Breathalyzer IRL (@blowmeireland) October 6, 2014

Source: Bar Breathalyzer IRL/Twitter

Full marks for opportunism, we suppose.

Russian road rage attempt fails miserably >

Love/Hate draws even bigger TV audience than last year >

About the author:

About the author

Amy O'Connor

@amyohconnor

amy@dailyedge.ie

See more articles by Amy O'Connor

Contribute to this story:

Send a Correction

COMMENTS

∞

About Us

Corrections

Report Content

Policies

TheJournal.ie supports the work of the Press Council of Ireland and the Office of the Press Ombudsman, and our staff operate within the Code of Practice. You can obtain a copy of the Code, or contact the Council, at www.presscouncil.ie, PH: (01) 6489130, Lo-Call 1890 208 080 or email: info@presscouncil.ie

Please note that TheJournal.ie uses cookies to improve your experience and to provide services and advertising. For more information on cookies please refer to our cookies policy.

News images provided by Press Association and Photocall Ireland unless otherwise stated. Irish sport images provided by Inpho Photography unless otherwise stated. Wire service provided by Associated Press.

Journal Media does not control and is not responsible for user created content, posts, comments, submissions or preferences. Users are reminded that they are fully responsible for their own created content and their own posts, comments and submissions and fully and effectively warrant and indemnify Journal Media in relation to such content and their ability to make such content, posts, comments and submissions available. Journal Media does not control and is not responsible for the content of external websites.

7 utterly shameless brands who hijacked the #LoveHate hashtag

All aboard the bandwagon?

1. Aer Lingus advertising flights from Dublin to Malaga and assuring us there’ll be no trouble.