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A ton of brands made the exact same mistake with their scheduled New Year's tweets

Not so hasty, you guys.

Dec 31st 2015, 10:06 AM 9,310 Views 4 Comments

SCHEDULING ‘HAPPY NEW YEAR’ tweets ahead seems like a great idea, right? Wrong.

New Year's Eve preparations Trinity College Dublin during last year's NYE celebrations Source: Niall Carson/PA Wire

Hapless brands and companies across the UK have been wishing their followers a Happy New Year on Twitter – 24 hours early.

You see, somewhere along the way, someone (well, quite a few people) simply scheduled a tweet for midnight on December 31, thinking everything would be alright.

Guys. GUYS. It’s not alright.

highlandspring

nottinghamcastle

papajohns

Once again, the most difficult things in programming are times and dates. #EurekaSkydeck #melbourne #nye pic.twitter.com/DVjv3MrzRs
— Jeff Waugh (@jdub) December 30, 2015

Source: Jeff Waugh/Twitter

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We couldn't find this Tweet

The Irish Computer Society was also among the fallen:

irishcompsoc

You had one job, social media managers. You best get your act together for 2017.

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Valerie Loftus

@valerieloftus

valerie@dailyedge.ie

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A ton of brands made the exact same mistake with their scheduled New Year's tweets