ZARA ARE UNDER fire for an ad campaign imploring customers to ‘love their curves’ – that features two thin models. Try again, guys.
The jeans ad went viral after Today FM presenter Muireann O’Connell spotted the poster in a Dublin branch of the store…
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…But it’s also garnered similar reactions in London and Spain.
People are finding it quite baffling that the shop would use two thin models to represent ‘loving your curves’ – and believe that ads like these could lead to poor self-image in teenagers and young women.
“To people slating the models, you’re missing the point,” said one Twitter user. “Zara, wake up. This is not curvy.”
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Others pointed out the irony of the slogan considering Zara’s limited size range:
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O’Connell pointed out that her issue with the campaign has nothing to do with the models themselves – rather the “marketeers that have distorted their image”.
Zara has yet to respond to the complaints. Watch this space.
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