NOW, WE CAN look back and say “Ha, how foolish we all were to want such awful things”. But at the time, it was serious.
1. Miss Sixty
Miss Sixty were THE name in suuuuuper low-rise jeans, because we all wanted to show off our butt cracks in the 2000s.
If you couldn’t afford those (which was highly likely), you could always try one of the perfumes – anything to get in on that sweet Miss Sixty action.
2. Roxy
Having the word ‘ROXY’ on your t-shirt was the ultimate cool calling card. Did you surf? No. Did you want to give the air that you could? Yes.
3. Paul Frank
That monkey. It haunts my nightmares.
4. Guess
Oh, the smugness of people who came back from New York with one of these monstrosities. Because yes, they were monstrosities.
5. Nope
Of course. Confirmation outfit on FLEEK.
6. Susst
The wider the leg, the closer to god. Isn’t that how the saying goes? Never mind how your mother despaired when you arrived home on a rainy day soaked up to your knees.
7. Juicy Couture
Fortunately, this has come back around – so if you always wanted to get in on the trend for wearing words on your arse, now’s your chance!
8. Gap
It’s hard to imagine a time when these were cool, but they were. If you couldn’t get your hands on a real one, you could always pick up a fake one from the market. No one had to know.
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